kotler and armstrong principles of marketing 16th edition

Professor Kotler is one of the world's leading authorities on marketing. Part 3 Designing a Customer Value-Driven Strategy and Mixħ Customer-Driven Marketing Strategy: Creating Value for Target CustomersĨ Products, Services, and Brands: Building Customer Valueĩ New Product Development and Product Life-Cycle Strategiesġ0 Pricing: Understanding and Capturing Customer Valueġ1 Pricing Strategies: Additional Considerationsġ2 Marketing Channels: Delivering Customer Valueġ4 Engaging Customers and Communicating Customer Valueġ7 Direct, Online, Social Media, and Mobile MarketingĪs a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Part 2 Understanding the Marketplace and Customer ValueĤ Managing Marketing Information to Gain Customer InsightsĦ Business Markets and Business Buyer Behavior Part 1 Defining Marketing and the Marketing Processġ Marketing: Creating Customer Value and EngagementĢ Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships MyMarketingLab should only be purchased when required by an instructor. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. NOTE: You are purchasing a standalone product MyMarketingLab does not come packaged with this content. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. This title is also available with MyMarketingLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement For Principles of Marketing courses that require a comprehensive text

Kotler and armstrong principles of marketing 16th edition